GENERO
PACKAGING DESIGN
ROLE
GRAPHIC (PACKAGING) DESIGNERTEAM
MAGGIE WANGDURATION
2 MONTHGenero aims to increase market share and brand loyalty by delivering high-quality, organic food products that resonate with health-conscious consumers, strategically positioning the brand to stand out against competitors and secure premium shelf space.OBJECTIVE
Genero is committed to delivering delicious and 100% real products. Genero's commitment ensures customers can enjoy guilt-free products and make healthy choices for themselves.MISSION STATEMENT
SNEAK PEAK
COMPETITIVE AUDITS
GENERO LOGO
CHANGES THAT I HAD MADE
Rounding letterforms adds an organic, fluid feel by smoothing sharp edges and corners.Creates a softer, more approachable quality, ideal for brands conveying warmth and friendliness.Introduces a sense of movement and flow, making the logo dynamic and energetic.Enhances sophistication while maintaining approachability, making it popular for memorable brand identities.
FINAL DESIGN
SKETCHES
DIGITAL SKETCHES
SOCIAL MEDIA
