MixQu Cocktail Mixture (Packaging Design) — Maggie Wang Design Portfolio

MIXQU COCKTAIL MIXTURE

PACKAGING DESIGN

ROLE

PACKAGING DESIGNER

TEAM MEMBERS

MAGGIE WANG (SOLO)

DURATION

5 WEEKS

OBJECTIVE

Mixqu is designed for the younger generation seeking vibrant social experiences, offering flavorful cocktail mixtures that enhance the alcoholic taste. By enabling customers to showcase impressive bartending skills effortlessly, Mixqu positions itself as the go-to brand for entertaining friends and enhancing social gatherings.

MISSION STATMENT

To create delightful cocktail mixtures that combine the refreshing flavors of fruits with the pleasure of alcohol, providing an enjoyable and memorable experience for friends to share.

ILLUSTRATION

The package design illustration quickly indicates the drink flavor, enhancing convenience and helping consumers make informed choices while shopping.

TYPOGRAPHY

The typography should be simple and organic, complementing the illustrations. It must be easy to read, visually pleasing, and enhance the packaging appeal while letting the illustrations stand out.

INTENTIONS

My goal is to create labels that balance simplicity and visual allure with a minimalist design. I emphasize the fruits in each cocktail blend by prominently showcasing them on the labels and incorporating the beverage colors to enhance their visual impact.